Our story

Our story

Although every third woman deals with vaginal infections, none of them usually talk about it. And yet there is an easy and innovative solution.

The solution is called GYNELLA.

It is a Czech brand that works not only with women, but also with doctors and other specialists in the field. Gynella relies on professional studies and, in short, knows what worries women. And most importantly, how to help them the best.

Gynella offers a whole range of products that will help you and solve your problems once and for all. At least the ones that involve your vagina.

That’s another thing our brand is aiming for. We do not make intimate problems a taboo. Let’s talk about them! Straight up saying exactly where the problem is and what it is causing us. There is nothing to be ashamed of.

GYNELLA provides a comprehensive intimate care for every woman. It belongs to the portfolio of the Czech family pharmaceutical company Heaton, which was established in 2002 by husband and wife Jaromír and Jaroslava Frič. After 19 years, they decided to step down from the leadership and hand over the company to the younger generation.

“The children have goals and plans to develop the company. We handed it over into good hands,” says Jaromír Frič the elder about the generational change. Siblings Natálie Kazíková and Jaromír Frič Jr. have been at the head of the company since 2021, and have successfully continued in their parents’ business.